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LATEST NEWS

Marijan Hassan - Tech Journalist

Alphabet CEO challenges Microsoft to an AI face-off in escalating tech rivalry


In a spirited exchange at The New York Times Dealbook Summit, Alphabet CEO Sundar Pichai responded to recent comments from Microsoft CEO Satya Nadella by suggesting a direct comparison of their companies’ AI models.



“I’d love to do a side-by-side comparison of Microsoft’s own models and our models any day, any time,” Pichai said during an interview with Andrew Ross Sorkin.


Pichai’s remarks followed a reference to earlier comments by Nadella, who had questioned Google’s position in the AI race despite its early leadership in the field. Nadella had pointed out Google’s deep resources and technological advantages, saying, “Google should have been the default winner in the world of big tech’s AI race. They have everything from data to silicon to models to products and distribution."


Responding to Sorkin’s question about Google’s standing relative to competitors, Pichai quipped, “They’re using someone else’s models,” referring to Microsoft’s reliance on OpenAI’s large language models (LLMs) for products like the AI-powered Bing.


When Sorkin suggested Pichai was “throwing down the gauntlet,” Pichai laughed it off, adding, “I have a lot of respect for them and the team.”


The AI arms race

The market for AI tools, particularly conversational AI, has surged since OpenAI launched ChatGPT in late 2022, revolutionizing how users interact with information online. This explosion in consumer interest has amplified the stakes for companies like Google and Microsoft, with both aiming to lead in innovation and market adoption.


The exchange between the two CEOs is evidence of the intensifying competition between Google and Microsoft as the tech giants vie for dominance in the technology.


Both companies have made significant strides in AI development, but have followed different paths. Microsoft chose to invest in OpenAI’s already developed models facilitating rapid deployment of advanced capabilities. Google, on the other hand, has focused on developing and improving its proprietary LLMs which might explain why it’s currently lagging behind its rival.


However, Pichai’s comments highlight Alphabet’s confidence in its technology and its willingness to back its claims through direct comparisons. Whether the two tech giants will take this competition to a public stage remains to be seen, but the challenge adds fuel to an already fiery rivalry.

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