NetApp introduces all-new partner program to debut next May

NetApp has announced that it will be launching a new partner program to replace the current Unified Partner program. The new program dubbed NetApp Partner Sphere is a cloud-focused and services-led program aimed at helping NetApp partners take advantage of increased demand for digital and cloud solutions.

According to Jenni Flinders, senior vice president of NetApp’s worldwide partner organisation, the new program will feature new requirements, tiers, and benefits for members.

NetApp has been steadily evolving to fit into the new era of increased virtual, cloud-hosted end-user environments as evidenced by its various acquisitions. In 2020, the hybrid cloud and data management company purchased three companies which include software-defined storage vendor Talon Storage, workspace-as-a-service vendor CloudJumper, and cloud data services vendor Spot. Then they also acquired cloud optimisation vendor CloudCheckr in 2021.

With the Partner Sphere Program, NetApp aims to create a single point where resellers, integrators, and MSPs can access and use these solutions to meet the demands of their customers.

“NetApp Partner Sphere consolidates and simplifies multiple programs into one. We have created a single pathway for every partner type, business model, and route to market as you evolve your business in the cloud so we can meet you and your customers exactly where you are,” read a statement from Flinders.

Unlike the previous product-focused Unified Partner program, the Partner Sphere program will come with three categories of solution-oriented competencies. Cloud competency, Hybrid cloud competency, and Artificial Intelligence and Analytics competency. Partners will also have a chance to earn services certifications in integration, lifecycle managed services, and NetApp’s Keystone storage-as-a-service platform through additional training.

Then based on how many competencies and certifications partners have and how much sales revenue they generate, partners will be classified into either one of four tiers. Newcomers get slotted into the “Approved” tier and have the opportunity to ascend to the “Preferred” tier and then to the “Prestige” tier.

The Prestige Plus tier is the highest partner level reserved for a handful of elite partners.

NetApp has said that the period between now and the official launch of the new program will be dedicated to helping partners determine which tier they qualify for currently and the steps they can take to level up.